Frank's Veiling: Influencers onder de hamer

Frank van der Slot welcomes a group of influencers to his industrial auction. Under the name of his mysterious great-uncle, the baron, he shrouds hilarious and merciless challenges. In this auction, participants don't spend any money; they actually have the chance to cash in. Who will go the furthest? Who will bid the lowest? And who will leave the auction with the most money?